RFID windshield tag for car window

Problem: Americans spend more than $24 billion annually to have their vehicles cleaned at over 100,000 car washes in North America, according to the International Carwash Association. Still, competition in the carwash business is fierce, particularly in urban markets where carwash penetration has reached the saturation point. Carwash owners are always looking for ways to keep their customers coming back, and membership programs have become a common tactic for securing a carwash's customer base, raising car counts and dollar-per-car income. Cruz Thru Express Carwash – locally owned and operated in Bakersfield, California – knew a membership program would be a cornerstone of their competitive position when they opened in 2002. The full service carwash wanted to offer an easy-to-use...